Jamie Tica Kawamoto
VP, Marketing & Strategy
Tetris
Jamie Tica Kawamoto is a Mentor Hawaii Cohort 10 mentor. Learn more about the program here.
About Jamie
As VP, Marketing & Strategy at Tetris, Jamie oversees brand strategy, marketing communications, influencer and social media marketing, and global partnerships for one of the most iconic and best-selling video game brands and franchises in the world.
Prior to Tetris, Jamie led brand strategy, retail marketing, sponsorships & brand activations, and market research for Hawaiian Telcom and its parent company altafiber as VP, Brand Marketing. Jamie, who has more than 25 years of experience in marketing, previously served in leadership roles at game development studio Tetris Online and 3D virtual world start-up Avatar Reality as well as in marketing roles at industry-leading companies such as Walmart.com, Mattel, and PlayStation.
Born in New York and raised in the San Francisco Bay Area, Jamie earned a Bachelor’s degree in Business Administration from the University of California, Riverside, and an MBA from the UCLA Anderson School of Management. She currently serves on the board of directors for Hawai‘i Literacy. Jamie resides in ‘Aiea with her husband, Daniel, and their two sons, Edward and William.
Question and Answer with Jamie
What is your preferred communication style when mentoring (in-person, video conference, phone, informal check-ins, structured meetings, etc.)?
In-Person Meeting, Video-Conference, Informal Check-In, Structured Meeting, Meal
Why do you want to become a mentor in this program?
My experience with Mentor Hawaii last year was extremely positive and rewarding. I have been fortunate throughout my career to have been guided by amazing mentors, and I’d like to pay it forward.
What specific skills, knowledge or experience can you share with your mentee?
In addition to experience in various fields of advertising, marketing and PR, I can share my experiences in overcoming a fear of public speaking, navigating various corporate structures, and personal branding.
What are your expectations for a mentor-mentee relationship?
I am completely committed to the program and my mentee, and to offering my undivided attention during meetings and to opening my network to my mentee. I will follow through on action items that are assigned to me and I expect to learn as much from them as they do from me. In return, I would ask for a mentee who communicates, is an active participant, and who seeks to maximize our interactions.
How do you approach problem-solving and conflict resolution?
I seek to understand and then to be understood. I listen and gather information first in problem solving situations. For conflict resolution, I believe in speaking the kind truth, and that open, honest, direct conversation – when the other party is in agreement that it’s a good time and place to discuss – is the best approach.
How do you envision success for your mentee, and how will you measure it during the program?
I envision that we will set goals together, give each other “homework” between the meetings and track our progress along the way.
